OPSM - Mothers Day 2016

Agency: Marcel
Creative: Gav Chimes (CW) /Lesley Sharpe (AD)
Director: Tim Kindler

Concept - Let’s use Mothers Day to show our Mums just how much we love them.

We engaged a the National Slam Poet champion (2016) Phil Wilcox to approach customers as they entered the store and ask them what it is about their Mum that made them so special. We filmed their responses and then as they made their way through their purchase of their OPSM glasses and by the time they were complete Phil had created a Mum’s Day poem for them and this was presented to them as they left the store.

Very touching for all involved.